Ways to Build a Better Brand

Building your brand into a successful household name isn’t easy, but everyone starts somewhere!

The key to building up your business is brand awareness – that is, making sure potential customers are aware of who you are, what you do, and most importantly, what you can do for them.

Brand awareness can help ensure that your company is the first that comes to mind when a customer is in need of a product or service like yours.

If you’re ready to build the best brand you can, then check out these five fantastic tips.

Customise

Whether you have your business name printed on your pens or have your branding visible on the boxes you send out to your customers, it’s a great way to get your name out there – and make it stick!

In fact, studies show that 55% of online shoppers say that they will go back to a brand that uses customised packaging. And with sustainability on the mind of many consumers, cardboard packaging is now often preferred to plastic.

Make Use of Influencers

You’ve probably heard the term ‘influencer’ before.

And influencer marketing is an increasingly valuable tool for businesses in all sorts of industries.

The following that these social media personalities have can really help attract new audiences to your brand.

However, you need to collaborate with right influencers, ones whose following align with the target audience for your products. While there are influencers to suit all budgets, you don’t want to waste money working with ones that won’t see you gain a return on investment.

Be Search-Smart

SEO is one of the smartest ways to boost your brand awareness. This long-term strategy, when implemented correctly, can send your site soaring to the top of the search engine rankings, meaning that when customers are looking for products like yours, they’ll find you first.

However, mastering search engine optimisation can be a challenge if you’re not well versed in the tech. If so, enlist the help of an agency, like Maratopia Digital Marketing, who will be able to do all the hard work for you and help your brand build a dedicated following.

Participate in Your Industry 

Getting active in your industry is a great way to get your name out there. Attend events to connect with others in your field – networking can work wonders if you’re ever in a pinch.

And be sure to volunteer in your local community. This will help get your brand on the radar of local customers who want to engage with brands who share their values.

Start a Blog

For finding new customers and keeping them engaged, a blog can work wonders. In fact, research shows that 77% of internet users spend at least some of their browsing time reading blogs.

It’s important that you don’t use your blog to advertise. Instead, blogging should be about giving your customers advice that can help them and keeping them entertained. In turn, they’ll be able to learn a little more about what you do.

Are you planning to boost your brand awareness? Share your stories in the comments below!

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